Extrabreit

2 Nov

Way back in 1982, at the time of NDW (Neue Deutsche Welle: German New Wave) we got our first (really) big job: to design an album cover for rising ‘wave/punk’ band Extrabreit. The title of the album, “Rückkehr der Fantastischen 5” (Return Of The Fantastic Five) led to a superhero comic-inspired design with dayglo camouflage patterns and ‘bullet holes’ – all designed by Ralf ‘Major’ Kröling – and added hand-drawn typography:

Extrabreit 5 Back Extrabreit 5 Front

 

Problem was, by the time the proofs had arrived at our office, the band was in the German charts, and the record company suddenly decided to spend a lot of money on the upcoming album. So the camouflage design was ditched, the sleeve printed in five different dayglo colours, and the bullet holes were die-cut into the sleeve. Result: number one!

Extrabreit Ad

 

Even the cassette was released in five versions (with a non-album extra track!). And there was a special edition with a ‘Superhero Poster’, too.

And the Malbuch guys, fresh from art school, suddenly were the go-to team for rising new wave artists. For a few weeks. (And then Ixi came along…)

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2 Responses to “Extrabreit”

  1. John McGeoch May 3, 2015 at 1:17 pm #

    Hi – I`m doing an AV show incorporating Extrabreit in August in Hagen. Any idea who did the poster for the Superhero album. I have a jpeg but it`s only off the print and not great. Someone must have the original ? Or a better photo / scan .. best wishes John McGeoch

Trackbacks/Pingbacks

  1. German New Wave | Type On A Sunday - December 16, 2014

    […] For the artwork we dug deep into our vaults and found some previously unused photos and illustrations from 1979/1980 – and there are even references to our own jobs from that time… […]

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